Driving Business Success through Digital Technologies

Learn how Salesforce is leading the way as the #1 trusted AI CRM in bringing digital labor to every business. You’ll see how companies are transforming using the Agentforce Platform to build and deploy AI Agents that perform both assistive and autonomous tasks to help drive productivity, grow their business and increase both customer and employee satisfaction.

It seems most agreed that AI will transform all industries and usher in a new era of productivity. Still, most AI initiatives do not make it to production or succeed at scale. Why? This talk addresses how you can unlock business value of AI at scale by controlling three fundamental aspects: the cost of AI solutions, the energy demand of AI compute and the behaviour of AI in production.

AI workloads are in a sense, software running on systems. So, all the challenges of securing software workloads also apply to AI workloads. At the same, AI workloads have some unique characteristics that make them different from normal software and this adds a new set of security challenges. In this presentation, we will unravel why do attackers specifically target AI / unstructured data and how to introduce a zero-trust architecture to protect AI/GenAI workloads.

How artificial intelligence and cutting-edge digital tools are revolutionising business operations across industries. Learn from experts and local success stories about building smarter workflows, making AI accessible for SMEs, and applying emerging technologies in practical, cost-effective ways. Whether you’re just starting your AI journey or looking to scale, gain actionable insights to turn innovation into impact.

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Discover how leading businesses are leveraging AI, automation, and customer insight to redefine engagement in a hyper-connected world. This panel unpacks the strategies behind personalised journeys, seamless interactions, and loyalty-driven innovation—showcasing real-world examples of how technology is transforming the customer experience from first click to lasting connection.

In today’s rapidly evolving business environment, companies increasingly recognize data as one of their most valuable assets. This is especially critical in the era of AI, where data drives strategic decision-making. Yet, many organizations fall into the trap of crafting data strategies that focus on data in isolation, failing to align with broader business goals. In their effort to accommodate everyone, they often neglect prioritization, leading to inefficiencies and dissatisfaction, particularly among non-data stakeholders.

This presentation explores how businesses can leverage data as a strategic asset to drive growth. It covers the power of predictive analytics for forecasting trends, the importance of transparent data practices to build trust, simplifying big data for actionable insights, and utilizing real-time decision-making to stay agile. By unlocking data’s full potential, businesses can make more informed decisions and uncover new opportunities for success.

Data is more than just information—it’s a competitive advantage. This panel explores how organisations can use predictive analytics, real-time insights, and ethical data practices to drive smarter decisions and uncover new opportunities. Learn how to make big data manageable, build trust through transparency, and turn raw information into meaningful growth strategies.

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