Driving Business Success through Digital Technologies

Learn how Salesforce is leading the way as the #1 trusted AI CRM in bringing digital labor to every business. You’ll see how companies are transforming using the Agentforce Platform to build and deploy AI Agents that perform both assistive and autonomous tasks to help drive productivity, grow their business and increase both customer and employee satisfaction.

It seems most agreed that AI will transform all industries and usher in a new era of productivity. Still, most AI initiatives do not make it to production or succeed at scale. Why? This talk addresses how you can unlock business value of AI at scale by controlling three fundamental aspects: the cost of AI solutions, the energy demand of AI compute and the behaviour of AI in production.

AI workloads are in a sense, software running on systems. So, all the challenges of securing software workloads also apply to AI workloads. At the same, AI workloads have some unique characteristics that make them different from normal software and this adds a new set of security challenges. In this presentation, we will unravel why do attackers specifically target AI / unstructured data and how to introduce a zero-trust architecture to protect AI/GenAI workloads.

A reversed blasphemy to new ICT & IS trends, focusing on Artificial Intelligence (AI) and specifically on how it is/ should be transforming Security. Being more precise, the inevitable journey from Reactive to Proactive Security Operations.

How artificial intelligence and cutting-edge digital tools are revolutionising business operations across industries. Learn from experts and local success stories about building smarter workflows, making AI accessible for SMEs, and applying emerging technologies in practical, cost-effective ways. Whether you’re just starting your AI journey or looking to scale, gain actionable insights to turn innovation into impact.

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Explore how agents can revolutionize customer experience in the digital age. We’ll cover key strategies like hyper-personalization and omnichannel experiences, showcase real-world benefits of AI agents, and introduce the unique advantages. Finally, we’ll address challenges such as privacy concerns and system integration.

The presentation explores the shift from transactional digital experiences to emotionally intelligent, AI-driven experiences. As smart mobile technology expands reach and customer reliance on technology grows, we will witness a behavioural pivot—people will rely on AI not just for answers, but for assistance, empathy, and intuition. This talk unpacks how the mass adoption of AI is transforming human-centred design, redefining loyalty and trust across financial services. From emotionally aware interfaces to predictive engagement, this is a practical guide to the future of customer conversations—where relevance & engagement, not just convenience, drives value.  The journey is already underway—are you ready?

Addressing the digital challenges of an AI-driven transformation, is critical to unlocking intelligent, secure, and adaptive workplace client infrastructures. In that context, delaying Windows 11 migration exposes organizations to security vulnerabilities, legacy app issues, software incompatibility, and management inefficiencies. Emphasizing on the technical advantages of enhanced endpoint telemetry and real-time diagnostics along with ML-powered predictive analytics and enriched virtualized based protection, HP’s AI-enabled ecosystem delivers a cohesive endpoint strategy optimized for performance, resilience, and AI readiness.

Discover how leading businesses are leveraging AI, automation, and customer insight to redefine engagement in a hyper-connected world. This panel unpacks the strategies behind personalised journeys, seamless interactions, and loyalty-driven innovation—showcasing real-world examples of how technology is transforming the customer experience from first click to lasting connection.

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In today’s rapidly evolving business environment, companies increasingly recognize data as one of their most valuable assets. This is especially critical in the era of AI, where data drives strategic decision-making. Yet, many organizations fall into the trap of crafting data strategies that focus on data in isolation, failing to align with broader business goals. In their effort to accommodate everyone, they often neglect prioritization, leading to inefficiencies and dissatisfaction, particularly among non-data stakeholders.

This presentation explores how businesses can leverage data as a strategic asset to drive growth. It covers the power of predictive analytics for forecasting trends, the importance of transparent data practices to build trust, simplifying big data for actionable insights, and utilizing real-time decision-making to stay agile. By unlocking data’s full potential, businesses can make more informed decisions and uncover new opportunities for success.

Data is more than just information—it’s a competitive advantage. This panel explores how organisations can use predictive analytics, real-time insights, and ethical data practices to drive smarter decisions and uncover new opportunities. Learn how to make big data manageable, build trust through transparency, and turn raw information into meaningful growth strategies.

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