Christina Kokkalou is the founder and Managing Director of IMR/University of Nicosia™, one of the leading and most acclaimed Market Research organizations in Cyprus. With over 25 years of experience in the field of Market Research and Strategic Consultancy, she has been working with the largest organizations in Cyprus and proprietors of international brands. Embracing the challenges of digital transformation and big data, she has established a Market Business Intelligence unit offering innovative and tailor-made solutions based on real time advance and predictive analytics, endorsing strategic business decisions, increasing market share and enhancing customer loyalty.
